Last updated: September 2026

Bradley’s Supermarket (“Bradley’s”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information may be collected when you visit our website, how we use it, and the choices you have regarding your information.

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1. Who we are

Bradley’s Supermarket is a family-run independent supermarket serving the local community from our stores in Quorn and Rothley.

For the purposes of applicable data protection legislation, Bradley’s is responsible for the personal information we collect and use in connection with this website and our services.

If you have any questions about how we handle your personal information, please contact us using the details provided at the end of this policy.

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2. Information we collect

Our website is primarily an information and promotional website. You do not need to create an account or provide personal information simply to browse the website.

We may collect limited technical information automatically when you visit our website, including:

• Your IP address and general location information

• Information about your browser and device

• The pages you visit and how you interact with our website

• Information about how you arrived at and navigated around our website

• Other technical information required to operate and secure the website

This information may be collected through cookies and similar technologies.

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3. Cookies and analytics

Our website is hosted by Wix and uses Wix services, including Wix Analytics, to help us understand how visitors use our website and improve the information and experience we provide.

Our website also uses Usercentrics, provided through Wix, to manage cookie consent. When you first visit our website, you can choose which categories of non-essential cookies and similar technologies you are happy to accept.

You can change or withdraw your cookie preferences at any time through the cookie settings available on our website.

Some third-party content or services may use cookies or similar technologies that are outside the direct control of Bradley’s. Where possible, our cookie consent system is used to manage these technologies.

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4. Instagram

Our website includes an embedded Instagram feed so that visitors can view content from the Bradley’s Instagram account.

When you view a page containing Instagram content, Instagram or its parent company, Meta, may collect information about your visit and may use cookies or similar technologies.

The collection and use of information by Instagram/Meta is governed by their own privacy policies. Bradley’s does not control the information collected by Instagram or Meta through their services.

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5. Christmas orders and Jotform

Our website provides a link to our Christmas order form, which is hosted separately by Jotform.

When you click the Christmas order link, you will leave the Bradley’s website and access the Jotform platform. The information you provide through the Christmas order form may include personal information such as your name, contact details and order information.

We use this information to process and manage your Christmas order and to contact you about your order where necessary.

Jotform provides the technology used to collect and store the information submitted through the form. Bradley’s has selected Jotform's European data storage option, meaning information submitted through our Christmas order form is stored in Jotform's European data centre in Germany.

Jotform's services are designed to support organisations with their data protection obligations. For further information about how Jotform handles personal information, please refer to Jotform's own Privacy Policy.

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6. Payments

Bradley’s does not currently take payments through this website.

Payments for purchases, including Christmas orders, are handled separately in store. We do not collect or store customers' payment card details through the Bradley’s website.

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7. How we use personal information

Where we collect personal information, we may use it to:

• Process and manage orders

• Contact you about an order or enquiry

• Operate and maintain our website

• Understand how visitors use our website

• Improve our website, products and services

• Maintain website security

• Comply with our legal and regulatory obligations

We will only use your personal information where we have a lawful basis to do so under applicable data protection legislation.

 

8. Sharing your information

We do not sell, rent or trade your personal information.

We may share information with trusted service providers where necessary to operate our website or provide our services. These may include:

• Wix, which provides our website hosting and related services

• Usercentrics, which provides our cookie-consent management service

• Jotform, which provides the platform used for our Christmas order form

• Other third-party services embedded in or linked from our website, where applicable

These organisations may process information in accordance with their own privacy policies and contractual arrangements with Bradley’s.

We may also disclose information where we are legally required to do so or where necessary to protect our rights, customers or business.

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9. How long we keep information

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected, or for as long as we are legally required to keep it.

The length of time we retain information may depend on the type of information and why we need it. For example, information relating to an order may need to be retained for accounting, legal or business-record purposes.

Information collected through cookies and analytics technologies is retained in accordance with the relevant provider's policies and your cookie preferences.

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10. Your rights

Depending on the circumstances, UK data protection law gives you a number of rights in relation to your personal information.

These may include the right to:

• Ask what personal information we hold about you

• Request a copy of your personal information

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information in certain circumstances

• Ask us to restrict how we use your information in certain circumstances

• Object to certain uses of your information

• Withdraw consent where we rely on consent to process your information

• Complain to the Information Commissioner's Office (ICO)

If you would like to exercise any of these rights, please contact us using the details below.

 

11. Third-party websites

Our website contains links to websites and services operated by other organisations.

Once you leave the Bradley’s website, those organisations may collect and process your information according to their own privacy policies. Bradley’s is not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the relevant privacy policy before providing personal information to another website or service.

 

12. Keeping your information secure

We take reasonable steps to protect personal information from being lost, misused, accessed without authorisation, altered or disclosed.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

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13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

Any changes will be posted on this page and the “Last updated” date will be amended accordingly.

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14. Contact us

If you have any questions about this Privacy Policy or how Bradley’s handles personal information, please contact us:

Bradley’s Supermarket
20 Station Road, Quorn, Loughborough, LE12 8BS

If you are unhappy with how we have handled your personal information, you also have the right to make a complaint to the Information Commissioner’s Office (ICO).

Further information about your data protection rights is available from the ICO.